Online casino content supplier Yggdrasil has launched its full portfolio of games with online casino and sports betting operator Betzest in the latest major content supply deal penned by the B2B company in recent months.
Under its alliance with Betzest, Yggdrasil has provided the operator and its players with access to its entire collection of games, including hit titles Vault of Fortune, Valley of the Gods, Vikings Go Wild, Football Glory, Temple Stacks: Splitz, and more.
Run by a team of seasoned iGaming people, Betzest is a fast-growing online sportsbook and casino operator. It is licensed by the Malta Gaming Authority and is present in a number of major online gambling markets.
Betzest offers a huge variety of games by some of the industry’s top content providers as well as a host of easy-to-use payment methods. For sports fans, the operator offers wagering experience powered by BetRadar.
As part of the recent deal between Yggdrasil and Betzest, the games supplier has also provided the operator with access to an extensive and ever-growing library of gaming titles developed by members of Yggdrasil’s YG Masters program.
The program enables independent game development studios to design, craft, and distribute their content using Yggdrasil’s global network of operator partners, advanced technology, industry expertise, and set of promotional tools.
Excited to Reach a New Audience
Commenting on going live with Betzest, Fredrik Elmqvist, CEO of Yggdrasil, said that they are excited with this launch as it offers them the chance to reach a new audience.
Mr. Elmqvist went on to say that Yggdrasil has launched “some fantastic new titles” this year and more is yet to come from the provider. The Yggdrasil boss also noted that both their new content as well as their long-standing fan-favorites will quickly turn into huge hits with Betzest’s players.
Marius Filip, Founder of Betzest and CMO of the gambling operator, said that they are thrilled to secure and conclude yet another important partnership with a leading casino content provider. Mr. Filip added that they have listened to their players and that “with this superb addition to our existing offering, we also strengthen Yggdrasil’s reach in our key strategic markets.”
Betzest’s deal with Yggdrasil was the latest of many partnerships the operator has announced in recent months. In July, it teamed up with leading casino provider Big Time Gaming to take its entire collection of hit titles. It was in July again when Betzest boosted its live casino offering with the addition of Evolution’s extensive content library.
As for Yggdrasil, it most recently unveiled a “milestone content agreement” with PokerStars. That deal provided the content supplier with access to the operator’s huge client base, while boosting PokerStars’ offering.
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