Pragmatic Solutions Drives Engagement with BlueRibbon

Pragmatic Solutions, one of the leading iGaming platform technology companies, has signed a partnership with BlueRibbon, to further enhance its platform for operators by boosting their player engagement through cross-content jackpot promotions.

The partnership states that Pragmatic Solutions’ sister company, Pragmatic Play, will pre-integrate BlueRibbon’s Player Engagement software to its iGaming platform. The integration will allow Pragmatic Solutions’ partner operators to create jackpots across regulated markets. This will increase the level of excitement and anticipation during game play to drive their competitive edge and enhance the user experience.

Outperforming Competitors

Representatives from Pragmatic, which recently presented at ICE 2020, say that they are always looking new ways to improve their platform as their goal is to deliver the technology to allow their clients to outperform their competitors.

Ashley Lang, CEO said: “We are always looking to integrate the leading and most innovative content and service providers to our platform. The BlueRibbon jackpot software provides flexibility for our clients to enhance their promotional campaigns and increase player engagement. Today’s casino operators invest heavily in customer acquisition and look for every advantage to improve conversion, retention, engagement, and player lifetime value. It is our goal to deliver the technology to allow our clients to outperform their competition. Our integration with BlueRibbon is another example of this commitment to our customers.”

Officials from BlueRibbon, which was recently granted a class II gaming license in Romania, say that its new partner is an important partner for the company and that they are looking forward to supporting their customers with their products.

Amir Askarov, co-founder and CEO added: “Pragmatic Solutions is an important integration for BlueRibbon. The network of operators whose businesses run on the Pragmatic Solutions iGaming platform is rapidly growing and by being pre- integrated we will be able to offer our custom-built marketing solutions to more of today’s leading operators faster. As like-minded partners, we look forward to supporting Pragmatic Solutions customers through our products.”

More About the Company

Pragmatic Solutions was founded in 2013 as an open, API-based platform. It is able to facilitate the need for rapid development and delivery and provides full flexibility as far as integrating any 3rd party products or service available.

In 2016, the first brands went live on its platform and ever since then, more and more operators joined in. It has been accepting new clients since 2018, after certain standards were reached.

The company has over 70 employees and senior engineers with over 400 combined years of online gambling experience.

The platform is licensed by the Malta Gaming Authority, UK Gambling Commission, Swedish Spelinspektionen, Curacao eGaming, Danish Spillemyndigheden, Italian Agenzia delle DOgane e dei Monopoli and Spanish Juego Seguro.


“Pragmatic Solutions™ teams with BlueRibbon to drive player engagement”,, October 5, 2020.

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