Established provider of live dealer content, Pragmatic Play, has secured a deal with GrooveGaming to launch its titles via the former brand. According to the deal, the brand will deliver slots and live casino via the famous aggregator.
The deal will see Pragmatic adding its selection of games such as The Dog House Megaways™, Emerald King, and Wild Walker via Groove as well as live casino options, roulette blackjack, and baccarat variations.
Groove is already known for a rich portfolio of content, having more than 5000 games along with aggregated content from partner brands. Included are some of the most popular verticals such as slots, poker, table games, and live casino. All games are accessible via simple integration, allowing the brand to enhance retention and generated revenues.
Speaking on the new agreement between two brands, Vice President at Pragmatic Play, Lena Yasir said:
“We never stop looking for premium partners who can put our various casino verticals in front of a wider audience, and GrooveGaming are capable of doing that. GrooveGaming’s end users will find some of the best Slots and Live Casino titles available through the platform and we’re eager to see how they perform.”
COO at GrooveGaming, Yahale Meltzer said:
“Bringing in yet another content provider as successful as Pragmatic Play is testament to the quality of our casino offering, and this relationship will allow us to better service our partners with bespoke content for their specific needs.
“Live Casino has seen significant success in recent months as players have tended to stay at home, so we expect this to be a major sell-in to our partners, while the quality of Pragmatic’s Slots and table games goes without saying.”
Pragmatic Play is a prestigious supplier of innovative, regulated, and versatile content to the iGaming market. It delivers four slots per month, along with famous bingo titles and live casino offering. Its content is accessible via single API integration. The brand has been recognized for its excellent performance, with its Wolf Gold experience receiving the award for the slot of the year.
“Pragmatic Play Sees Multiple Verticals Live With GrooveGaming”, pragmaticplay.com, October 23, 2020.