The Detroit Red Wings have inked a multi-year sports betting deal with PointsBet, just days before Michigan’s online sports betting launch. The partnership between the Detroit-based Ice Hockey team with the online bookmaker was announced a week ago. The deal makes PointsBet an official partner of the Red Wings, with a view to enhance fan engagement and game-day excitement along with exclusive offers.
The Wings opened the 2021 season yesterday against the Carolina Hurricanes without spectators in the stands due to the pandemic, which delayed the 2021 season.
PointsBet was also announced as the official gaming partner for the Detroit Tigers in July 2020.
The partnership includes the rebranding of the Sports & Social Detroit in the Little Caesars Arena (LCA) to the PointsBet Sports Bar. The proposed arrangement, which is expected to be operational later this year, will see the PointsBet Sports Bar providing full-service food & beverage, high-definition televisions, live wagering odds, unique programming, VIP access, and fun gaming promotions.
Chris Granger, Group President Sports & Entertainment, Ilitch Holdings, Inc., said fans will enjoy the lively atmosphere of the PointsBet Sports Bar, adding that the partnership will bring a certain kind of energy to the game-day experience in and around LCA. Granger added that they are proud to deepen the relationship with the digital sports betting company and look forward to creating dynamic experiences for the fans.
The cooperation also includes virtual signage at the blue lines, in addition to LED PointsBet signage and branding across LCA during home games. Ilitch Holdings owners Mike and Marian Ilitch acquired the Red Wings franchise in 1982, and the company also owns the Detroit Tigers and Little Caesars Pizza. A news release from Wings stated the new-look venue at LCA will open its doors to fans this year.
What Can Bettors Expect from PointsBet-Red Wings Partnership?
It is still unclear if bettors will be able to physically place wagers at PointsBet’s rebranded bar at the LCA. However, with Michigan’s online sports betting just around the corner, it seems bettors will be able to place bets right then and there on the PointsBet app. It also appears that the PointsBet agreement with the Red Wings and Tigers will be exclusive for now, meaning the Australia-based online bookmaker will have unbridled authority when it comes to advertising and promotions on these Michigan sports teams.
Exclusive partnerships have been seen as one of the prominent features of PointsBet’s deals in other US states. For instance, in Illinois, PointsBet features the best lines on all Chicago Bear games and offers exclusive odds and deals that are not available on other teams. In Colorado, the emerging sportsbook app is paired with the Denver Nuggets to extend exclusive new-user promotions allowing the newcomers to win a huge amount of cash.
If you’re a Detroit Red Wings fan, you can expect the same kind of exclusive offers from the PointsBet app.
PointsBet Extends Across Michigan
This is now the third Detroit sports team that joined hands with PointsBet as the digital company partnered with the Detroit Pistons earlier this month and also with the Detroit Tigers in July 2020.
Understandably, PointsBet’s third partnership with the Detroit-based team is no coincidence. Instead, it suggests the company’s strategic plans ahead of the Michigan online sports betting industry’s official launch. Michigan legalized sports betting in December 2019, and it took considerable time for regulators to devise mechanisms for the new industry, from regulation, licensing to tax rates.
While expressing the official excitement over the new cooperation with the third Detroit team, PointsBet’s CEO (USA) Jonny Aitken said the extension of the company’s relations with the Ilitch organization is a great moment. He added that Detroit Red Wings is a very proud and storied NHL franchise with a huge fanbase.
Originally founded in Australia, the digital sportsbook made its US debut in January 2019.