Betsson/SIS deal to include US and Latin America racing content

SIS (Sports Information Services), the multi-channel supplier of 24/7 betting services, has secured a landmark deal to supply its range of 24/7 Live Betting Channels to Betsson Group. The channels will include racing from the US and Latin America alongside content from Australia, Dubai, the UK and Korea.

The agreement marks the company’s first group-wide deal, with Betsson’s brands including RaceBets, Betsson, Betsafe and NordicBet all set to receive tailored versions of the channels for their respective territories.

Betsson will receive a range of Mixed Racing, Greyhound and Horse Racing 24/7 Live Betting Channels, delivered by SIS as an end-to-end solution, featuring live streamed pictures, data, commentary, on-screen graphics with betting prompts and a range of markets and prices.

Paul Witten, Commercial Director at SIS, said: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.”

Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with an enhanced racing experience.”

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